Creating a Gamified Learning Experience

Digital Platform for Learning

Client Profile

An esteemed educational and publishing group rooted in India with a presence in more than 40 countries.

Category

Education

Project Overview

Transitioning from conventional teaching methods, the client embraced a tech-centric, experiential approach. They aimed to deliver a digital learning platform hosting courses mirroring existing academic curricula, incorporating self-assessment tools, and gamified learning experiences.

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Business Challenges

Numerous hurdles hindered the client’s course offerings:

  • An unengaging and non-intuitive web platform
  • Lack of a mobile platform for enhanced learning
  • Time and resource-intensive content creation
  •  Cumbersome course and participant management

THE MAVA PARTNERS SOLUTION

MAVA Partners team engineered a solution employing gamification for self-paced learning and interfaces. This encompassed a comprehensive eCommerce bookstore categorized by university, grade, and subject. A secure offline player facilitated easy access to purchased books, videos, and assessments. Core elements of the solution include eBooks, Assessments, and Digital content, accessible via web and mobile (iOS/Android).

Technologies

PaaS
AWS EBS
Integrated Development Environment
OpenCart
PHP 5.3
MySQL
iOS – Objective-C, Swift, Xcode
Android – Java, Android Studio
Automated Communication Channels – Google SMTP, Mailgun
Reader App – Adobe Flex AIR

Positive Outcomes for Business

Conventional System Conventional System
Increased marketing efforts are needed to attract more students for enrollment.
There's been a significant 35% reduction in the effort required for enrollment.
Addressing a previously high dropout rate has led to a 28% decrease in dropouts.
Previously unavailable metrics for analyzing engagement and performance are now accessible in real-time through analytics and reports.
Efforts to enhance the course completion rate have resulted in an overall improvement in course performance.
A decline in monthly enrollments has been observed.
Decreased rate of course completion
Enhancement in the overall performance of courses
Decreased rate of course completion
Enhancement in the overall performance of courses
Over 9 months, the mobile application has gained over 100,000 new users.

Key Features

  •  Seamless connection to multiple payment gateways like PayU.
  •  Collaboration and processing capabilities with Visa for settlements.
  • Utilization of a mobile QR code scanner for book code scanning and immediate access to relevant digital material.
  •  Reader App equipped with content security features, offline functionality, and a PDF to Flash (SWF) conversion tool.
  •  System for managing course progress in stages, including setting goals, addressing challenges, and tracking scores.
  •  Provision for a ‘Trial Copy’ allowing preview of book segments before purchase.
  •  Recommendations on popular items and attractive discount/combo offers.
  •  Instant feedback mechanism for efficient communication.
  •  Facilitating collaborative learning through group discussions, forums, and scoreboards.
  •  Administrative dashboard to upload content, oversee forums, and handle pricing, licenses, and promotional banners.
  • Integration with social media to view connections accessing similar educational content.
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