A traditionally regional church now with worldwide, multicultural adherents wanted a handy
way to deliver appropriate content, foster a deeper sense of community, and raise resource
awareness. MAVA Partners conceptualized, developed, and marketed a novel application while
collaborating on a global scale.
Index texts to display at the appropriate time with respect for season, day, & hour.
Offer studies on notable leaders.
Aggregate, index, and deliver music and video.
Offer multiple versions of the same subject matter based on local and user preference.
Use location services to help find local congregations.
Enable social platform to create ad hoc support groups.
Allow users to select among multiple languages, styles, and skins.
Offer a resource store to publicize and sell relevant materials.
Allow for notifications to target users based on location and preference.
Promote a sense of devotion through aesthetic and functional elegance.
Over a period of 2.5 months, we engaged solid developers that knew client practices, arranged
for sponsor support, and procured content. Version 1.0.x was released for Android and Apple
devices (with Windows Phone version commissioned after launch). News and marketing
coordination convinced a critical mass to download the app. Client expectations were
exceeded and iterative development continues.